Lucy Gonzalez | Marketing & Product Growth Case Studies

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B2C Healthcare SaaS Brand Story and Launch System

Built SkinCheck’s identity, website, SXSW deck, and app store assets to establish trust and credibility after reaching initial raise.

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Launching a Professional Sports Club Identity with a Sold-Out Event

Unveiled Nashville SC’s brand with a launch party that sold out a premier music venue and set momentum for a record-breaking debut season.

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National Bank Crypto Launch

Launched the first U.S. national bank with a crypto offering in 90 days by delivering a full brand system, GTM engine, and 200+ assets under extreme pressure.

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Enterprise Brand Built in 48 Hours

Launched a complete, lightweight enterprise brand system in two days to secure investor confidence and enterprise credibility for B2B SaaS startup

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Unified CRM & Meeting Intelligence System

Built a personal relational CRM to unify LinkedIn, meetings, notes, and accounts into one system.

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Community-Led Growth at Pre-Launch for AI-Native Product

Built a pre-launch groundswell engine to earn trust, shape GTM, and generate design partner momentum.

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Annual Impact Reports

Data-rich, design-forward annual reports that turned TU’s entrepreneurship and business leadership milestones into cornerstone assets for donors, alumni, and recruitment.

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Scaling a Coaching Brand from Zero to Market

From concept to content engine: built the business, brand, and productized education platform for a top 1% agent in construction insurance.

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Global Hardware Brand & Documentary Campaign

Driving thought leadership through documentary storytelling and awareness marketing.

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Website Redesign for a Multi-Million Dollar Steel Company

From outdated brochure site to a modern demand-gen engine built to scale.

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Scalable Content & Visual Systems for Telehealth

Built a content architecture and AI-powered visual identity that scaled SkinCheck’s in-app experience, multilingual storytelling, and demo video production.

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Major League Soccer Creative Campaign: One Nashville Under Gold

Nashville SC’s first MLS season sold out before kickoff, powered by a citywide campaign that turned Electric Gold into a unifying civic symbol.

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Product Strategy Operating System for Early-Stage Scale

Built dais' first structured product review and strategy process, aligning innovation, engineering, and GTM into one system within weeks.

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Fintech Venture From Insight to PMF

Turned deep ethnographic research into a validated fintech product, brand, and GTM system with first enterprise pilots.

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Venture Studio Brand & Launch System

Built and launched a $10M-backed venture studio brand, platform, and operations from scratch in under a year.

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B2B SaaS Scalable Funnel & Demand Gen Engine

Built dais’ first repeatable funnel and demand generation system in under 90 days, ready to transform scattered leads into structured, measurable demand logging all market and consumer interactions.

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Venture Capital Firm Platform Rebrand and Creative Partnership

Refreshed a venture capital brand with a modern website, aligned messaging, and modular design systems that scaled into an ongoing creative partnership.

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Telehealth Platform Launch

Expanded SkinCheck from a self-monitoring app into a full teledermatology platform by connecting patients directly with dermatologists and establishing trust through localized assets.

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Securing a Major League Soccer Expansion

Winning Nashville’s MLS bid by mobilizing community passion, crafting a civic-aligned brand, and securing a $275M stadium plan.

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Entering the U.S. Ecommerce Market

Brought a German SaaS personalization leader into the U.S. with a tailored market entry strategy, validated messaging, and high-visibility campaign presence at Shoptalk.

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Healthcare Website & Brand Relaunch

Modernized the digital patient journey and brand for a growing multi-location direct primary care provider.

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B2B Content & Thought Leadership System

Turned founder insights into a repeatable engine for credibility, adoption, and enterprise trust.

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Creative Workflow System

Built a proprietary content workflow to unify creation, brand consistency, and scalability.

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Designing the Prototype for an AI Orchestration Workspace

Built a clickable prototype in two weeks to unify team vision and secure investor confidence.

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Product Strategy Operating System for Early-Stage Scale

Built dais' first structured product review and strategy process, aligning innovation, engineering, and GTM into one system within weeks.

Read Case Study

Fintech Venture From Insight to PMF

Turned deep ethnographic research into a validated fintech product, brand, and GTM system with first enterprise pilots.

Read Case Study

Telehealth Platform Launch

Expanded SkinCheck from a self-monitoring app into a full teledermatology platform by connecting patients directly with dermatologists and establishing trust through localized assets.

Read Case Study

B2C Healthcare SaaS Brand Story and Launch System

Built SkinCheck’s identity, website, SXSW deck, and app store assets to establish trust and credibility after reaching initial raise.

Read Case Study

Entering the U.S. Ecommerce Market

Brought a German SaaS personalization leader into the U.S. with a tailored market entry strategy, validated messaging, and high-visibility campaign presence at Shoptalk.

Read Case Study

Designing the Prototype for an AI Orchestration Workspace

Built a clickable prototype in two weeks to unify team vision and secure investor confidence.

Read Case Study

B2C Healthcare SaaS Brand Story and Launch System

Built SkinCheck’s identity, website, SXSW deck, and app store assets to establish trust and credibility after reaching initial raise.

Read Case Study

Product Strategy Operating System for Early-Stage Scale

Built dais' first structured product review and strategy process, aligning innovation, engineering, and GTM into one system within weeks.

Read Case Study

Fintech Venture From Insight to PMF

Turned deep ethnographic research into a validated fintech product, brand, and GTM system with first enterprise pilots.

Read Case Study

Telehealth Platform Launch

Expanded SkinCheck from a self-monitoring app into a full teledermatology platform by connecting patients directly with dermatologists and establishing trust through localized assets.

Read Case Study

Entering the U.S. Ecommerce Market

Brought a German SaaS personalization leader into the U.S. with a tailored market entry strategy, validated messaging, and high-visibility campaign presence at Shoptalk.

Read Case Study

Designing the Prototype for an AI Orchestration Workspace

Built a clickable prototype in two weeks to unify team vision and secure investor confidence.

Read Case Study

Scaling a Coaching Brand from Zero to Market

From concept to content engine: built the business, brand, and productized education platform for a top 1% agent in construction insurance.

Read Case Study

Global Hardware Brand & Documentary Campaign

Driving thought leadership through documentary storytelling and awareness marketing.

Read Case Study

Website Redesign for a Multi-Million Dollar Steel Company

From outdated brochure site to a modern demand-gen engine built to scale.

Read Case Study

Venture Studio Brand & Launch System

Built and launched a $10M-backed venture studio brand, platform, and operations from scratch in under a year.

Read Case Study

Venture Capital Firm Platform Rebrand and Creative Partnership

Refreshed a venture capital brand with a modern website, aligned messaging, and modular design systems that scaled into an ongoing creative partnership.

Read Case Study

Healthcare Website & Brand Relaunch

Modernized the digital patient journey and brand for a growing multi-location direct primary care provider.

Read Case Study

Enterprise Brand Built in 48 Hours

Launched a complete, lightweight enterprise brand system in two days to secure investor confidence and enterprise credibility for B2B SaaS startup

Read Case Study

National Bank Crypto Launch

Launched the first U.S. national bank with a crypto offering in 90 days by delivering a full brand system, GTM engine, and 200+ assets under extreme pressure.

Read Case Study

Community-Led Growth at Pre-Launch for AI-Native Product

Built a pre-launch groundswell engine to earn trust, shape GTM, and generate design partner momentum.

Read Case Study

Fintech Venture From Insight to PMF

Turned deep ethnographic research into a validated fintech product, brand, and GTM system with first enterprise pilots.

Read Case Study

Telehealth Platform Launch

Expanded SkinCheck from a self-monitoring app into a full teledermatology platform by connecting patients directly with dermatologists and establishing trust through localized assets.

Read Case Study

Entering the U.S. Ecommerce Market

Brought a German SaaS personalization leader into the U.S. with a tailored market entry strategy, validated messaging, and high-visibility campaign presence at Shoptalk.

Read Case Study

Launching a Professional Sports Club Identity with a Sold-Out Event

Unveiled Nashville SC’s brand with a launch party that sold out a premier music venue and set momentum for a record-breaking debut season.

Read Case Study

Community-Led Growth at Pre-Launch for AI-Native Product

Built a pre-launch groundswell engine to earn trust, shape GTM, and generate design partner momentum.

Read Case Study

Major League Soccer Creative Campaign: One Nashville Under Gold

Nashville SC’s first MLS season sold out before kickoff, powered by a citywide campaign that turned Electric Gold into a unifying civic symbol.

Read Case Study

Securing a Major League Soccer Expansion

Winning Nashville’s MLS bid by mobilizing community passion, crafting a civic-aligned brand, and securing a $275M stadium plan.

Read Case Study

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B2C Healthcare SaaS Brand Story and Launch System

Launching a Professional Sports Club Identity with a Sold-Out Event

National Bank Crypto Launch

Enterprise Brand Built in 48 Hours

Unified CRM & Meeting Intelligence System

Community-Led Growth at Pre-Launch for AI-Native Product

Annual Impact Reports

Scaling a Coaching Brand from Zero to Market

Global Hardware Brand & Documentary Campaign

Website Redesign for a Multi-Million Dollar Steel Company

Scalable Content & Visual Systems for Telehealth

Major League Soccer Creative Campaign: One Nashville Under Gold

Product Strategy Operating System for Early-Stage Scale

Fintech Venture From Insight to PMF

Venture Studio Brand & Launch System

B2B SaaS Scalable Funnel & Demand Gen Engine

Venture Capital Firm Platform Rebrand and Creative Partnership

Telehealth Platform Launch

Securing a Major League Soccer Expansion

Entering the U.S. Ecommerce Market

Healthcare Website & Brand Relaunch

B2B Content & Thought Leadership System

Creative Workflow System

Designing the Prototype for an AI Orchestration Workspace

Product Strategy Operating System for Early-Stage Scale

Fintech Venture From Insight to PMF

Telehealth Platform Launch

B2C Healthcare SaaS Brand Story and Launch System

Entering the U.S. Ecommerce Market

Designing the Prototype for an AI Orchestration Workspace

B2C Healthcare SaaS Brand Story and Launch System

Product Strategy Operating System for Early-Stage Scale

Fintech Venture From Insight to PMF

Telehealth Platform Launch

Entering the U.S. Ecommerce Market

Designing the Prototype for an AI Orchestration Workspace

Scaling a Coaching Brand from Zero to Market

Global Hardware Brand & Documentary Campaign

Website Redesign for a Multi-Million Dollar Steel Company

Venture Studio Brand & Launch System

Venture Capital Firm Platform Rebrand and Creative Partnership

Healthcare Website & Brand Relaunch

Enterprise Brand Built in 48 Hours

National Bank Crypto Launch

Community-Led Growth at Pre-Launch for AI-Native Product

Fintech Venture From Insight to PMF

Telehealth Platform Launch

Entering the U.S. Ecommerce Market

Launching a Professional Sports Club Identity with a Sold-Out Event

Community-Led Growth at Pre-Launch for AI-Native Product

Major League Soccer Creative Campaign: One Nashville Under Gold

Securing a Major League Soccer Expansion

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