Venture Studio Brand & Launch System

19days was created as a problem-obsessed venture studio designed to launch new companies every 180 days. I directed the brand, identity, and GTM strategy, translating its “19 days to define, 1 to solve” ethos into a credible platform for founders and investors. From website to launch materials, we established a scalable brand system that secured a $10M inaugural fund, attracted early co-founders, and positioned 19days as a differentiated studio in a crowded landscape.
Categories
Venture Capital
Venture Studio
Startups
image of office building (for a digital marketing & advertising agency)
Role
Growth Marketer, Product Manager & Brand Lead | Internal
Client
Gitwit
Year
2023
Status
Completed

Problem

Venture studios often look interchangeable, with jargon-heavy branding and little to set them apart. 19days needed a bold identity that explained its problem-first methodology and attracted both LPs and co-founders.

  • Confusing category with few clear differentiators
  • Methodology needed to be explained simply and memorably
  • No scalable system in place for storytelling, decks, or venture launches

Actions

I built a venture studio brand and GTM system designed to scale from day one.

  • Directed a cross-functional team of designers, strategists, and developers
  • Anchored the identity in the “19 days to define, 1 to solve” ethos
  • Oversaw website design and content positioning the studio as problem-obsessed and execution-ready
  • Created launch visuals, collateral, and reusable templates for venture cycles
  • Managed PR and social rollout to generate visibility with LPs, partners, and founders

Results

The concept transformed into a credible, fund-backed studio ready to launch ventures.

  • Launched www.19days.com, clearly articulating the studio’s differentiated model
  • Attracted early co-founders and LP interest through narrative clarity and strong design
  • Built systems for ongoing pitch decks, venture cycles, and portfolio storytelling
  • Positioned 19days as both credible and unique among innovation studios

Impact

19days established itself as an investable and scalable platform that could repeatedly launch companies.

  • Secured $10M in initial fund backing
  • Aligned a 50+ person support team under a shared narrative and identity
  • Created a repeatable framework to launch 6+ ventures every 180 days

Metrics

  • $10M inaugural fund, proof of investor confidence
  • 6+ ventures per 180-day cycle, demonstrating throughput and ambition
  • 50+ in-house team spanning research, product, GTM, and design
image of game development process (for a mobile gaming) - collaborative team meeting
image of game development process (for a mobile gaming) - collaborative team meeting
image of game development process (for a mobile gaming) - collaborative team meeting
image of game development process (for a mobile gaming) - collaborative team meeting
image of game development process (for a mobile gaming) - collaborative team meeting
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