Problem
Venture studios often look interchangeable, with jargon-heavy branding and little to set them apart. 19days needed a bold identity that explained its problem-first methodology and attracted both LPs and co-founders.
- Confusing category with few clear differentiators
- Methodology needed to be explained simply and memorably
- No scalable system in place for storytelling, decks, or venture launches
Actions
I built a venture studio brand and GTM system designed to scale from day one.
- Directed a cross-functional team of designers, strategists, and developers
- Anchored the identity in the “19 days to define, 1 to solve” ethos
- Oversaw website design and content positioning the studio as problem-obsessed and execution-ready
- Created launch visuals, collateral, and reusable templates for venture cycles
- Managed PR and social rollout to generate visibility with LPs, partners, and founders
Results
The concept transformed into a credible, fund-backed studio ready to launch ventures.
- Launched www.19days.com, clearly articulating the studio’s differentiated model
- Attracted early co-founders and LP interest through narrative clarity and strong design
- Built systems for ongoing pitch decks, venture cycles, and portfolio storytelling
- Positioned 19days as both credible and unique among innovation studios
Impact
19days established itself as an investable and scalable platform that could repeatedly launch companies.
- Secured $10M in initial fund backing
- Aligned a 50+ person support team under a shared narrative and identity
- Created a repeatable framework to launch 6+ ventures every 180 days
Metrics
- $10M inaugural fund, proof of investor confidence
- 6+ ventures per 180-day cycle, demonstrating throughput and ambition
- 50+ in-house team spanning research, product, GTM, and design






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