Healthcare Website & Brand Relaunch

Remedy Health’s outdated website was a liability in the patient journey.

• Confusing navigation and poor mobile usability
• No clear path for patients to join, book, or explore membership benefits
• Fragmented brand identity across clinics and marketing touchpoints
• Digital experience failed to reflect the quality and accessibility of in-person care
• Unclear explanation of this healthcare model, direct primary care, for those who may be new to it

Led a complete digital relaunch in 10 weeks, balancing brand clarity with conversion-focused UX.

• Brand refresh: Refined Remedy’s visual identity around trust, accessibility, and community
• Website architecture: Designed navigation pathways for membership, services, and clinic locations
• Location scaling: Built a CMS framework to add new clinics seamlessly as Remedy expanded
• Creative Direction & Management: including photoshoot in clinics and headshots for real photos, not generic stock
• Content clarity: Rewrote messaging to emphasize affordability, accessibility, and strong provider relationships
• Conversion-focused UX: Integrated booking CTAs, simplified membership sign-up flows, and streamlined contact options
• SEO & performance: Optimized for local search with city-specific landing pages and fast mobile load speeds

The relaunch turned Remedy’s website into a growth driver.

• Doubled membership inquiries within the first quarter
• Bounce rate decreased by 40% thanks to simplified navigation
• Local SEO landing pages ranked top three for target keywords, driving patient acquisition
• Location pages became leading entry points, supporting community-based growth
• Unified brand presentation improved professionalism and trust across all channels

Remedy Health’s digital presence was elevated from outdated to enterprise-grade.

• Simplified the patient journey and reduced friction in joining
• Created a scalable infrastructure for expansion into new markets
• Aligned digital identity with Remedy’s mission to deliver accessible, personal care
• Transformed the website into a trusted, patient-first entry point for care

• 2× membership inquiries in Q1 post-launch
• 40% bounce rate reduction
• Top 3 rankings for priority local SEO keywords
• Delivered in 10 weeks from kickoff to launch

• Remedy Health: https://www.remedyhealth.care/
• What is direct primary care?
• TCC (Telehealth/Clinic) Business partnership landing page