B2B SaaS Scalable Funnel & Demand Gen Engine

dais needed to turn early momentum into a structured growth engine.

• Conversations and leads scattered across LinkedIn, email, and spreadsheets.
• No consistent process for follow-up or qualification.
• Leadership lacked visibility into pipeline health or GTM signals.

Built dais’ first growth operating system to professionalize demand generation without slowing speed.

• HubSpot architecture: designed pipeline stages, lifecycle rules, and lead scoring to reflect both sales-led and community motions.
• Automated engagement: nurture flows triggered by signups, events, and emails, surfaced in Slack for sub-hour response.
• Data enrichment + AI agents: appended LinkedIn, firmographic, and behavioral context automatically.
• Telemetry tracking: instrumented web, email, and demo signals to drive scoring and insight dashboards.
• Sales process design: codified qualification criteria, handoff points, and reporting alignment across founders and sales.
• Lean ops model: delivered everything with one full-time and one part-time marketer.

Delivered dais’ first repeatable, measurable demand gen system in under 90 days.

• Captured and enriched 100% of inbound leads with automated scoring.
• Reduced lead response time by more than 80%.
• Created a single source of truth for contacts and pipeline.
• Enabled a professionalized sales process that aligned marketing, founders, and sales ops.

Turned dais’ GTM from chaos into a scalable growth platform.

• Structured demand: transformed scattered conversations into measurable signals.
• Feedback loop: linked funnel telemetry to product development, surfacing early PMF signals.
• Durable growth system: investor-ready reporting and scalable sales processes built for compounding demand.
• Lean leverage: proved enterprise-grade systems can be delivered with minimal headcount.

• Funnel live in <90 days.
• 80% faster lead response.
• 100% inbound lead enrichment.
• 1.5 FTE managing the full demand engine.
• Clear reporting for pipeline attribution and revenue visibility.
• Ability to pull contextual insights as team expands and grows with more data.

Available for conversation as these playbooks are custom-built and live so I am unable to share directly with visuals.