Creative Workflow System

Managing multi-format content across blogs, videos, podcasts, and social channels was chaotic. Existing tools either lacked visibility or required heavy manual upkeep, creating inefficiencies and inconsistency.

• No unified system to centralize creative assets
• Inconsistent brand storytelling across platforms
• Manual tracking overhead across multiple tools
• No scalable framework for future growth or collaboration

Developed a proprietary creative workflow system built directly into Notion.

• Designed a relational database to unify all content types with shared metadata
• Defined workflow stages: Idea → Draft → Filming → Editing → Review → Scheduled → Published
• Embedded brand controls including voice guidelines and formatting rules
• Automated distribution mapping across LinkedIn, TikTok, YouTube, Instagram, Email, and Blog
• Structured the system for future scalability, from solo creator use to team-level collaboration

The prototype became the backbone of all creative operations.

• 100% of content creation now managed in the system
• Streamlined workflows reduced duplication and context switching
• Brand storytelling aligned consistently across platforms
• Created a portfolio-ready IP asset adaptable for SaaS or client licensing

The system shifted content operations from scattered tools to a centralized, scalable model.

• Delivered creative clarity by consolidating workflows in one place
• Increased efficiency by reducing manual overhead
• Built proprietary IP for future SaaS opportunities
• Provided a scalable foundation for individual and team adoption

• 100% of creative outputs tracked in the system
• 5+ formats supported (blogs, video, social, podcasts, long-form/short-form)
• Significant reduction in manual updates across external tools
• Improved brand consistency across campaigns