Scaling a Coaching Brand from Zero to Market

Katrina Wylene had expertise and an audience but no system to scale into a coaching business architecting an external-facing persona.

• No clear course architecture or scalable product framework
• Brand and storytelling inconsistent across channels
• No digital infrastructure for audience growth, sales, or content distribution
• Lacked connections to PR and media partners to amplify reach

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Built Katrina’s entire coaching ecosystem to move from undefined expert to polished business.

• Defined target audience, offers, and tiered value ladder
• Built cohesive brand identity and website with conversion-driven design
• Established repeatable systems for courses, masterclasses, and storytelling
• Connected with PR and media partners to expand reach on TikTok, podcasts, and press
• Designed operational playbooks and templates for scalable execution

Katrina quickly shifted from undefined expert to polished, product-ready brand with multiple revenue streams.

• Launched a signature masterclass series that positioned her as a thought leader, hosted on Kajabi platform.
• Packaged and ready-to-sell her first full online course as a scalable asset
• Clarified and marketed high-dollar coaching offers with premium positioning
• Created a website and storytelling system to support ongoing launches
• Boosted visibility through PR and social amplification, laying the groundwork for national growth

Positioned Katrina as a scalable coaching business with infrastructure to grow like a startup.

• Clear monetization strategy across coaching, courses, and content
• Premium brand aligned with high-ticket coaching market
• Repeatable education and storytelling systems for scale
• Sustainable growth path via PR and content partnerships

• 3 product lines launched: coaching, online courses, masterclasses
• High-dollar coaching packages successfully marketed and sold
• Website conversion rates lifted (TODO: add %)
• PR placements and TikTok growth expanded audience reach (TODO: add numbers)
• Weeks, not months required to produce new educational content

• Katrina Wylene Official Website: https://www.katrinawylene.com/
• YouTube Video: “Ep. 48 | The Strategy That Put Her in The Top 1%” | an interview / feature where she discusses her path in high-end insurance and growth strategies.
• Instagram Reel: Define Your Path to Success in Sales with Confidence | a short video on sales mindset and boundaries.
• LinkedIn Post: “Why saying no to the wrong clients is key to success” | content on positioning, boundaries, and coaching philosophy.
• LinkedIn Company Page / Professional Profile | for her professional overview, roles, endorsements.