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Designing the Prototype for an AI Orchestration Workspace

A clickable prototype transformed dais from an early concept into a tangible product story that investors, partners, and the internal team could rally around. In just two weeks, the prototype showcased how enterprises could securely build and scale AI workflows, aligning stakeholders and anchoring investor confidence. It became both a credibility tool and a living asset for demos, storytelling, and roadmap prioritization.
Categories
AI Infrastructure
Enterprise SaaS
B2B
image of office building (for a digital marketing & advertising agency)
Role
Head of Marketing / Product Strategy
Client
dais
Year
2025
Status
Prototype

Problem

At pre-seed stage, dais needed a way to show tangible progress in a noisy AI market. Without a live product, investors, partners, and even the internal team risked struggling to visualize the solution.

  • Needed something concrete for investors beyond slides
  • Internal team lacked a shared vision of the future product
  • No foundation for feedback loops or product storytelling
  • Required rapid design for roadmap discussions and early buy-in

Actions

Drove the end-to-end design and storytelling process to deliver a demo-ready prototype.

  • Owned prototype design and prioritization, leveraging product design background
  • Built a clickable Figma prototype in two weeks, supported by freelance components
  • Wrote and delivered narrative demos tied to real enterprise use cases
  • Produced a companion demo video for asynchronous sharing
  • Balanced speed with clarity to deliver a usable, credible prototype

Results

The prototype unified the team and impressed investors within 2 weeks.

  • 4 demos delivered in two weeks of kickoff, in the form of live demos and pre-recorded Looms.
  • 90% positive feedback from investors and early reviewers
  • Prototype became a credibility anchor with investors introducing design partners
  • Established a product story the whole team could rally around

Impact

The prototype shifted dais from idea to tangible product in record time.

  • Built trust with investors and partners by showing proof of progress
  • Provided a shared vision that aligned internal product direction
  • Sparked a new rhythm of design and feedback, paving the way for dedicated UI/UX resources
  • Continued to serve as a starting point for product storytelling, prioritization, and investor engagement

Metrics

  • 2 weeks → from idea to clickable prototype
  • 4 demos delivered
  • 90% positive feedback from investors and advisors. 10% related to refining messaging and positioning and strategizing for future.
  • Investor intros led to early partner conversations

Additional Resources

Please request additional materials as the product is not in GA yet.

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