Scalable Content & Visual Systems for Telehealth

SkinCheck had a strong AI detection capability and over 175K global downloads, but lacked a scalable design and content system.

• Lean team with no capacity for constant redesigns.
• Needed multilingual and in-brand content across app, web, and campaigns.
• Visual refresh cycles slowed marketing and product updates.

Designed and deployed a scalable system to unify content, visuals, and video.

• Defined modular content architecture spanning app and blog.
• Built a visual identity system and style engine with typographic rules, filters, and illustration protocols.
• Integrated AI-based image generation templates to auto-produce on-brand visuals.
• Developed a demo video engine with overlays, dynamic text, and replaceable UI screen flows.
• Built workflows to auto-sync content updates across app and web.
• Collaborated with engineering to embed modules and video players natively.

Launched a unified content and visual system that scaled SkinCheck’s updates in minutes, not days.

• All in-app content now mirrors web for consistency.
• Demo videos generated in minutes instead of days.
• Imagery refresh cycles reduced by 50–70%.
• Brand coherence achieved across app, blog, and campaigns.

Turned content and design from a bottleneck into a growth enabler.

• Enabled marketing to launch campaigns instantly with localized visuals.
• Gave engineering freedom to ship UI updates without waiting on design.
• Supported rapid scaling into multilingual markets while keeping trust signals intact.

• 175K+ global downloads
• 100K+ patients tracked (SkinCheck data)
• Imagery refresh time cut by ~50–70%
• Demo video generation reduced from days → minutes
• Multilingual rollout scaled from 1 → 5 languages