B2B Content & Thought Leadership System

dais had a strong founding team with sharp perspectives, but no system to capture or distribute those ideas. Without structure, their insights stayed locked in conversations instead of influencing the market.

• No repeatable way to showcase technical and security credibility
• Missed opportunities to build trust with cautious enterprise buyers
• Risk of being drowned out by hype-driven competitors

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Built a thought leadership engine that made credibility scalable.

• Mapped each founder’s POV to specific personas: CEO → business strategy, Founder → security, VP Eng → developer adoption
• Developed guardrails and micro-prompts to ensure posts sounded authentic, not like marketing copy
• Created a Notion-based pipeline tagged by persona, funnel stage, and dais differentiators
• Orchestrated a funnel from long-form blog → POV post → bite-sized LinkedIn content for reach without redundancy
• Tracked traction and refined cadence based on early engagement signals

The system enabled consistent visibility and measurable early wins.

• 3 founders publishing 2–3 times per week in their own voices
• 10 pieces of content live in the first 30 days (3 blogs + 7 posts), all persona-mapped
• Investor calls directly citing founder POV posts as reasons for outreach
• A framework flexible enough to onboard new voices without reinventing the process

Thought leadership became an infrastructure project for influence.

• Amplified dais’s credibility with enterprise buyers, investors, and partners
• Built a durable system that scales without requiring heavy oversight
• Proved that thought leadership is about consistent, strategic signals, not volume
• Integrated AI workflows to make the process repeatable, iterative, and authentic to each voice

• 3x founder activation within 30 days
• 10x Impressions within 20 days of consistent posting. Seeing results such as 100 avg impressions to 1,000+ average
• 6k+ company-level page views with no paid of branded content directly in first month
• 10 content pieces shipped in the first month
• 2 inbound investor meetings linked directly to posts
• Early design partner conversations traced back to POV content

• dais Company Blog (early)
• Brand & Tone Prersona Guideliness - each founder
• Company Content Guide
• Social Media Checklist & Best Practices
• Weekly Scoring Sheet
• Daily Recommendations Agent