Venture Capital Firm Platform Rebrand and Creative Partnership

46VC’s identity as a thoughtful, founder-first investor outpaced its brand presence. A full rebrand delivered a premium website, cohesive narrative, and modular templates that extended across funds, portfolio companies, and investor communications. The work evolved into a standing creative partnership, giving the firm continuous storytelling infrastructure and positioning it as a nationally credible platform.
Categories
Venture Capital
Startups
SaaS
image of office building (for a digital marketing & advertising agency)
Role
Brand Strategist & Creative Lead | External
Year
2024 - present
Status
Live

Problem

46VC had strong traction with founders and LPs, but its brand and digital platform undercut its credibility.

  • Website was dated and lacked polish expected of a top firm
  • Messaging was fragmented across funds, team, and investor materials
  • Creative assets were inconsistent across decks, webinars, and social media
  • Portfolio companies lacked scalable brand and design support

Actions

Established a new brand foundation and built long-term creative infrastructure.

  • Relaunched 46.capital with refined typography, visuals, and navigation
  • Defined a cohesive narrative that reflected the firm’s worldview and platform approach
  • Created modular templates for decks, webinars, and social media
  • Supported portfolio and fund launches with design and creative direction
  • Embedded as an ongoing partner for updates, campaigns, and brand needs

Results

Strengthened 46VC’s credibility and efficiency with founders, LPs, and the wider venture ecosystem.

  • Premium website aligned the firm’s stature with its reputation
  • Unified messaging sharpened investor communications and positioning
  • Design system reduced turnaround time for campaign and portfolio assets
  • Portfolio companies gained access to consistent, high-quality creative support

Impact

46VC’s digital presence now mirrors its investment reputation. Beyond a website, the firm gained a creative infrastructure that scales across funds, portfolio companies, and investor relations, deepening trust and brand recognition.

Metrics

  • Increase in site engagement metrics after launch
  • Reduction in brand design turnaround time across decks, webinars, social
  • Number of portfolio creative assets delivered / collateral updates
  • Growth in social impressions / shares for 46VC content

Additional Resources

Many assets have been created and are for the client. Please let me know if you would like to discuss anytihing in particular and I can remove any proprietary information.

image of game development process (for a mobile gaming) - collaborative team meeting
image of game development process (for a mobile gaming) - collaborative team meeting
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