Enterprise Brand Built in 48 Hours

In 48 hours, dais went from concept to credible AI infrastructure company with a full brand identity, website, and GTM assets. The initial need was an investor pitch deck, but with no existing brand, assets, or really... just an idea... The sprint produced positioning, messaging, and visuals that signaled trust to investors and partners. By prioritizing security, governance, and scalability, dais entered the market with authority, supported a $4M raise, and set the foundation for long-term growth.
Categories
AI Infrastructure
AI
Enterprise SaaS
B2B
image of office building (for a digital marketing & advertising agency)
Role
Head of Marketing | External (initially independent contractor)
Client
dais
Year
2024
Status
Live

Problem

Dais was pre-seed with no public presence in one of the noisiest markets: enterprise AI infrastructure. The company needed a credible brand system before critical investor and partner meetings within two days.

  • No brand, website, or sales assets existed
  • Needed enterprise-level credibility to stand apart from hype-driven competitors
  • Critical investor meetings were days away

Actions

Created a complete brand identity and launch package to establish dais as enterprise-ready in record time.

  • Built a professional visual and verbal identity system
  • Designed and launched the company’s first website in 48 hours
  • Produced pitch decks and one-pagers showcasing value proposition and security posture
  • Developed initial messaging framework to unify storytelling
  • Embedded enterprise trust signals: security, governance, scalability

Results

Delivered a full brand launch in two days that signaled credibility and readiness.

  • Complete identity system, website, and sales assets delivered
  • Supported a $4M raise by providing polished investor-facing materials
  • Attracted design partner interest with enterprise-grade presentation
  • Created internal alignment with shared messaging and visuals

Impact

Transformed dais from idea to trusted enterprise player overnight.

  • Established credibility in a crowded AI infrastructure market
  • Differentiated dais from hype-driven startups with trust-based positioning
  • Provided a foundation for all future GTM storytelling and campaigns
  • Demonstrated speed and execution culture that set company tone

Metrics

  • 2 days → brand launch complete
  • $4M raise supported by investor assets
  • 3+ design partners added to pipeline
  • 1st company website launched in Webflow

Additional Resources

image of game development process (for a mobile gaming) - collaborative team meeting
image of game development process (for a mobile gaming) - collaborative team meeting
image of game development process (for a mobile gaming) - collaborative team meeting
No items found.