B2C Healthcare SaaS Brand Story and Launch System

SkinCheck needed to stand out in a $16B teledermatology market growing at 18% CAGR. Without a visual identity or compelling story, the startup risked losing patient trust before conversion.

• No brand identity or design system.
• No narrative or positioning to differentiate.
• High competition from established telehealth apps.

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Created a complete brand and storytelling infrastructure.

• Defined brand identity: logo, palette, typography, and system balancing clinical credibility with warmth.
• Designed and built website: narrative storytelling modules, consistent UI, trust signals.
• Produced SXSW pitch deck: narrative-first slides on mission, market, growth, and roadmap.
• Created app store assets: screenshots, banners, icons localized for multiple markets.

SkinCheck launched with a complete, credible brand system.

• Brand identity and site launched simultaneously.
• SXSW deck generated investor and partner interest.
• App store assets improved click-through consistency.
• Brand framework became the core for future content and product copy.

The brand became a tool for trust and growth.

• Enabled SkinCheck to enter the market with cohesion and credibility.
• Differentiated the platform for clinicians, investors, and users.

• 175,000+ app downloads globally, proving traction at scale.
• 2x growth in downloads post-activation, showing momentum.

• SkinCheck Website: https://www.skincheck.health/
• App Store: https://apps.apple.com/us/app/skin-check/id1468215066
• Additional assets such as pitch decks, creative, and more available upon request.