Telehealth Platform Launch

SkinCheck needed to move beyond monitoring to providing direct access to care in the US market to increase retention, activation, and momentum.

• Patients required more than AI insights: they needed timely access to certified dermatologists.
• The brand risked being seen as just another health app without expanding into real care delivery.
• Providers and investors needed confidence that the brand could serve both B2C patients and B2B clinic partnerships.

Defined the narrative and built the systems for SkinCheck’s telehealth debut.

• Shaped messaging and positioning to emphasize care access over risk detection.
• Extended the brand system to support a new telehealth identity that balanced credibility and accessibility.
• Built and launched a localized telehealth webpage in Webflow, optimized for compliance and patient trust.
• Designed app store visuals and copy to highlight telehealth features and drive adoption.
• Advised on product screen flows and language to align patient-facing UX with the brand’s trust signals.

The launch created a seamless bridge between self-monitoring and healthcare access.

• Deployed SkinCheck’s first US teledermatology service to consumers.
• Expanded footprint into early B2B provider partnerships.
• Increased patient trust with localized web presence and brand assets.
• Positioned SkinCheck as a healthcare partner rather than just an AI tool.

The launch shifted SkinCheck’s identity and market potential.

• For patients: faster, more affordable access to dermatologists.
• For the business: expansion into new markets and revenue models (B2C + B2B).

• 175,000+ app downloads globally
• Teledermatology market projected at USD 14.99B in 2024 → USD 41.08B by 2030 (CAGR ~17.9%).
• Expanded to multiple localized versions for compliance and adoption.
• Early traction from both consumers and providers.
• Countless users with testimonials sharing how SkinCheck helped save their lives.

• SkinCheck official site
• App Store listing