← View All

National Bank Crypto Launch

Vast Bank set out to become the first U.S. national bank to offer crypto, but had no brand, no messaging, and just three months to prove credibility. I built the full brand and GTM system from scratch, producing more than 200 assets and positioning the bank as a trusted first mover. The launch secured investor confidence, generated national media coverage, and pushed the app into the Top 50 U.S. financial apps, proving that speed and trust can coexist when executed with precision.
Categories
Financial Services
Web3
Cryptocurrency
Enterprise B2C
image of office building (for a digital marketing & advertising agency)
Role
Growth Strategist & PM | External (Creative Agency)
Client
Vast Bank
Year
2022
Status
Completed

Problem

Vast Bank had the technology and vision in motion to become the first U.S. national bank with a crypto offering, but no external identity to support such a historic claim.

  • No brand, messaging, or visual system to establish trust.
  • No GTM funnel or acquisition plan to drive adoption.
  • Only 90 days to launch before regulatory, investor, and customer milestones.

Actions

Built and executed a complete brand and GTM system in under three months.

  • Positioned VAST as the first national bank to enter crypto, blending institutional trust with innovation.
  • Created a full brand identity system, including website, messaging, and investor assets.
  • Produced 200+ creative deliverables across PR, campaigns, app store, and sales channels.
  • Designed acquisition funnels focused on app downloads, activation, and credibility with investors.
  • Operated as external CMO so the internal team could remain focused on technology.

Results

Delivered a historic first-mover launch that established VAST as a national innovator.

  • Public launch positioned VAST as the first national bank in the U.S. to offer crypto.
  • 200+ assets created across channels in just 90 days.
  • Investor-ready decks secured early capital and partnership interest.
  • Website and campaigns drove national awareness and earned press coverage.
  • App entered the Top 50 U.S. financial apps nationally.

Impact

This project demonstrated the role of brand in accelerating adoption of emerging tech.

  • Turned a regional bank into a national innovation story.
  • Claimed first-mover advantage in a high-risk, high-skepticism category.
  • Proved that rapid execution and durable trust can scale together.

Metrics

  • 90 days → from zero brand to national launch.
  • 200+ creative assets shipped.
  • App ranked in Top 50 U.S. financial apps at launch.
  • 100% adoption of messaging across leadership and PR.
  • National press cited VAST as “the first national bank with crypto.”

Additional Resources

image of game development process (for a mobile gaming) - collaborative team meeting
image of game development process (for a mobile gaming) - collaborative team meeting
image of game development process (for a mobile gaming) - collaborative team meeting
image of game development process (for a mobile gaming) - collaborative team meeting
image of game development process (for a mobile gaming) - collaborative team meeting
image of game development process (for a mobile gaming) - collaborative team meeting
image of game development process (for a mobile gaming) - collaborative team meeting
image of game development process (for a mobile gaming) - collaborative team meeting
image of game development process (for a mobile gaming) - collaborative team meeting
image of game development process (for a mobile gaming) - collaborative team meeting
No items found.

Continue Exploring

Case Studies
View all