Entering the U.S. Ecommerce Market

trbo was well-established in Europe but had no foothold in the U.S., where the competition was fierce.

• Crowded field with incumbents like Dynamic Yield and Optimizely
• Uncertainty about which U.S. buyer personas and verticals to target
• No U.S.-ready website to provide credibility for enterprise buyers
• Risk of trial-and-error market entry without clear validation

Designed a data-backed U.S. entry strategy and executed with precision.

• Market Discovery: Workshops to identify buyer personas, competitive positioning, and vertical opportunities
• Campaign Testing: Phased LinkedIn ads tested value propositions and vertical resonance with <$4K budget
  • Phase 1: “Speed to Value” and “Team vs. Tool” outperformed other messages
  • Phase 2: Travel and Cosmetics proved strongest verticals
  • Phase 3: Vertical-tailored campaigns confirmed resonance
• Website & Brand Experience: Launched trbo’s first global site with English-first content, GDPR compliance, and animated product visuals
• GTM Campaign Architecture: Built multi-channel plan (ads, vertical landing pages, demo videos, retargeting flows) aligned to major U.S. conferences like Shoptalk

Validated messaging, verticals, and credibility for trbo’s U.S. debut.

• “Speed to Value” + “Expert Team Support” became lead U.S. messages
• Travel and Cosmetics identified as priority verticals
• Global website launched as U.S. sales credibility point
• 203,000+ impressions across channels, reaching nearly all Shoptalk attendees
• 475 clicks with highest CTR from CEOs and Presidents
• Google Display delivered 157k impressions at $4.79 CPC, MVP of channels
• 16 demos booked directly from campaign traffic, linking spend to pipeline

trbo’s U.S. launch combined market-dominating visibility with proof of traction at the executive level. Instead of guessing, they entered with a validated playbook, polished digital presence, and performance benchmarks that now serve as a repeatable model for expansion.

• 203,000 impressions across LinkedIn, Display, Search, and Facebook
• CTR: 0.39% overall, strongest engagement from CEOs and Presidents
• Google Display MVP: 157k impressions at $4.79 CPC
• Google Search exceeded forecast with rising demand pre-event
• 16 demos booked from campaign traffic (25% no-show rate sets benchmark)
• 23k–40k audience reach, nearly saturating Shoptalk attendees

• trbo website
• Campaign walkthrough video